Need to Know
- The Duke and Duchess of Sussex have reengaged Sunshine Sachs Morgan & Lylis, a major Hollywood public relations firm with longstanding ties to Meghan.
- The move comes after multiple recent departures from the couple’s communications team, including their chief communications officer.
- The firm is supporting Meghan’s lifestyle brand and the couple’s U.S.-based efforts as part of a broader strategic reset.
As the Sussexes reset their public-facing strategy for the new year, Meghan Markle Prince Harry PR firm ties are back in focus following a quiet but significant move behind the scenes. The Duke and Duchess of Sussex have reengaged Sunshine Sachs Morgan & Lylis, a powerhouse Hollywood communications firm with deep roots in the entertainment industry. The decision comes amid an ongoing restructuring of their U.S.-based operations and renewed attention on their brand positioning. Sources confirm the firm is now supporting select initiatives connected to the couple.
The return to Sunshine Sachs Morgan & Lylis follows a period of notable turnover within the couple’s communications team, making the Meghan Markle Prince Harry PR firm decision a strategic recalibration rather than a fresh start. In December, chief communications officer Meredith Maines stepped down after less than a year in the role, marking the latest in a string of departures. Her exit followed earlier changes involving global press staff and external agencies. A spokesperson previously said, “The Duke and Duchess are grateful for their contributions and wish them well.”
The Sussexes’ relationship with the firm spans years, adding historical context to the Meghan Markle Prince Harry PR firm reunion. The agency worked with Meghan Markle during her Suits era and partnered with the couple before and after their departure from royal duties. One of the firm’s co-presidents, Keleigh Thomas Morgan, notably attended the couple’s royal wedding in 2018. That long-standing trust appears central to the renewed collaboration.
Alongside the external support, the couple continues to rely on internal leadership, including Liam Maguire, who oversees U.K. and European communications for Prince Harry. The Meghan Markle Prince Harry PR firm alignment is also tied to Meghan’s lifestyle venture As Ever, which is expected to expand its public footprint this year. Industry observers note the move signals a more streamlined approach to managing media, philanthropy, and commercial projects under one coordinated strategy.
The latest shift comes as Archewell Philanthropies also undergoes leadership changes, including the recent departure of longtime executive director James Holt. His exit further underscores why the Meghan Markle Prince Harry PR firm partnership is viewed as a stabilizing force during a transitional period. As the couple balances advocacy, business, and visibility in Hollywood, the familiar PR alliance suggests a deliberate effort to regain narrative control while preparing for what comes next.
